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New CEO = Marketing Turmoil

Four tips to keep marketing strategy on track when your hospital is facing a leadership change. Helpful hints courtesy of HealthLeaders contributor Anthony Cirillo.

It’s not just the marketer who is nervous in this scenario; a new CEO is confronted with a myriad of problems (and opportunities) upon arrival. Marketing is not always at the top of the list, yet it might be the most critical initiative to tackle.

August 10, 2006 in Marketing |

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