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Rex Briggs: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Fred Lee: If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently
Robert Bonney: Consumer-Directed Healthcare and Its Implications for Providers
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Jack Trout: Differentiate or Die : Survival in Our Era of Killer Competition
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Four tips to keep marketing strategy on track when your hospital is facing a leadership change. Helpful hints courtesy of HealthLeaders contributor Anthony Cirillo.
It’s not just the marketer who is nervous in this scenario; a new CEO is confronted with a myriad of problems (and opportunities) upon arrival. Marketing is not always at the top of the list, yet it might be the most critical initiative to tackle.
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