Hospital Branding Webinar:

How to Stand Out in the Sea of Sameness

“Hospital branding” is an important topic today – the center of many discussions among hospital marketing professionals throughout the U.S. With many hospitals merging or consolidating, and the pressure from high operating costs, hospitals need to find and send the message that spells “value” to their prospective patients. Understanding “hospital branding,” how it is defined, how it is accomplished, and what strategies and tactics can be employed to make it work, is a marketing concept that needs some answers. Because this topic is so important, Ten Adams is sponsoring an informative Webinar entitled, Hospital Branding: How To Stand Out In A Sea of Sameness. This free Webinar will be held on Monday, October 10, 2011 for one hour, starting at 10:00 AM (Pacific Time). The Webinar is open to anyone interested in hospital and healthcare marketing. Jon Headlee, President of Ten Adams, said, “Ten Adams is proud to sponsor this upcoming event. We realize how difficult it is today for hospitals to make those all-important branding decisions – to develop their marketing strategy amidst a tough economic climate, where they are forced to deal with increasing regulation and inadequate reimbursement, and despite all of those challenges, trying to figure out how to bring in more patients to boost revenue.” The hospital and healthcare industry have grown and matured to a state where they must make some difficult decisions regarding their branding, in order to compete for future market share. The Webinar is designed to help marketers and administrators understand a variety of branding issues - to see that the hospital brand is so much more than just the logo and tagline, encompassing the entire patient experience. This online training is delivered by a panel of national experts in hospital branding, covering such topics as: What makes a great hospital brand? The importance of delivering a great experience A powerful brand is much more than a name, tagline or logo How brands are built from the inside-out, but sustained from the outside-in Discover how to find your hospital’s key brand differentiator How strong brands drive patient volume and increase revenue How and where your hospital brand is being judged every day Social media’s impact on your hospital’s brand & how to get better at managing it Keeping everyone happy: great brands are sustained by great communication Case studies and anecdotes Speakers at the Webinar include: Jake Wengroff: Global Director, Social Media Strategy & Research, Frost & Sullivan Dan Rogers: CoFounder of Bearings Branding Jon Headlee: President of Ten Adams Guest Hospital Speaker: To be announced shortly The Premiere Sponsor is Ten Adams. Webinar Host: Social Media Training, Inc. and Media Sponsor: Hospital Executive Today. Click here to register: Sign up https://www3.gotomeeting.com/register/244860142

Comments

[Molly]

Really bummed I missed this. Is there anywhere I can go to get details from the Webinar? Thanks.