We’re putting the finishing touches on a great campaign for a great new client — Logansport Memorial Hospital — bringing wellness front + center to their community.
Logansport Memorial Hospital — located in northern Indiana — recruited Ten Adams to help develop a solid brand platform and positioning statement for the organization in the face of some competitive pressure surfacing in the market. Following this process, we worked with Logansport to develop an image campaign — and reposition LMH in the community — promoting the new brand through several key service lines.
An important factor in this brand enhancement process was the concept of wellness, which was quickly gaining momentum in the region (and, of course, the healthcare industry). We developed the tagline “Well. And Good.” to describe the connection between good healthcare and good health — all built upon the LMH commitment to partnering with the community to keep families healthy.
Print, outdoor and radio were used to promote the new brand, using bright colors + warm, inviting imagery to support their wellness positioning. And drive home all the great things that come from having a healthcare partner so close to home.