Hospital Marketing Journal

HEALTHCARE REFORM WEBINAR: 5/21 AT 1PM EST

If healthcare's "shifting value proposition" has you wondering, "What lies ahead?", then you're like most healthcare marketers today. As healthcare organizations develop new systems of care to improve health at a lower cost, the marketer's role is being reevaluated. Healthcare marketers are being challenged to think + perform at new levels to prove their value + ensure their place at the strategy table. In this 30-minute FREE webinar, Ten Adams considers these challenges — and how healthcare marketers can emerge stronger than before during healthcare reform. FEATURED SPEAKER: Scott Mosley Vice President of Strategy Ten Adams Scott has over 25 years of experience in healthcare marketing, having served as Vice President of Planning, Marketing and Communications with two major health systems before leading client strategy development at Ten Adams. In his current role, he provides strategic marketing counsel to healthcare clients, applying his experience, judgment and intuitive sense of the industry in helping Ten Adams deliver smart solutions tailored to the specific objectives of its clients. Don't miss this opportunity to discover how healthcare's changing landscape presents new challenges + opportunities for marketing leaders. Hold your spot today! Space is limited.

Ten Adams Family Fun Day

Making time for family + friends plays a huge role in anyone’s happiness, but as we all know, striking the balance between work + play can be extra challenging in the modern day workplace. So, Ten Adams decided to host an event — a family fun day — to help us all relax + have some fun together. As you might imagine, children of all ages were involved. So we were faced with the task of entertaining both for the young + young-at-heart. And, we were lucky enough to discover that the Koch Family Children’s Museum of Evansville (cMoe) was just the fit for that! cMoe offers galleries + dynamic exhibits, all designed to spark the curious minds + imaginations of children and their families. With its colorful + unique interior, it offered Ten Adams the perfect backdrop for our Family Fun Day event. The event was a great success, with many fun-filled + action-packed events for all to enjoy. For the youngest, we had coloring, crafts + games. And if that didn’t do the trick, then chasing one another around the large camp room did. The activities were a huge hit, providing plenty of amusement while a corn hole tournament and brain toss kept everyone else entertained. After all of the fun, we were able to roam the museum + explore the exhibits with our families. Ten Adams saw this event as an opportunity to unify not just those who make up the Ten Adams family, but also our support team at home, because we know, our best work starts there. How does your company encourage a work/life balance?

The Pitch for the 2013 Addy Awards

Ten Adams had the opportunity to see how our work stacked up against the competition last Friday night at the 2013 American Advertising Federation’s ADDY Awards. This year’s theme involved yet another AMC original television series, The Pitch, offering companies in the Tri-State a chance to compete head-to-head for recognition for their work in advertising. Ten Adams was honored with eleven Addy Awards for hospital advertising campaigns for The Christ Hospital Health Network in Cincinnati, OH, St. Mary’s Health System in Evansville, IN, and Logansport Memorial Hospital in Logansport, IN, as well as self-promotional work. The AAF’s annual Addy Awards recognizes the best and brightest advertising representatives of true creative excellence from media and companies of all types, sizes and locations through the organization’s advertising clubs and districts. Ten Adams was honored with a Judge's Choice award for The Christ Hospital Health Network Campaign. “I chose that campaign because the concept resonated with me personally, which is the first sign of an effective campaign. Hospital marketing is typically an inward expression; you see a lot of marketing that communicates who the hospital is and what they offer. They talk to themselves a great deal. This campaign aimed to buck that trend by bringing the hospital to the community rather than bringing the community to the hospital. The strategy feels genuine and the execution solid. I felt the concept authentically and that emotion is the calling card of quality communication.” - Stefan Mumaw Ten Adams was honored with golds for The Christ Hospital Health Network TV Campaign and for the overall campaign. Two silvers were awarded for self-promotional work - Ten Adams’ Muscle Ad and the Brains AND Beauty promotional video.  One silver was awarded for St. Mary’s Health System – Heart “Choices” TV Spot and another for the Logansport Memorial Hospital Newspaper Campaign – “Well and Good”. As for the bronzes, all were awarded for self-promotional work – the Merry + Bright Campaign and Christmas card and the Ten Adams promotional campaign and Tervis tumbler. [view winners here]  A special thanks goes out to our clients for letting us create outstanding work!

Wellness at Witham

Here’s to health (and wealth) in 2013! One of our special long-term clients — Witham Health Services — made us proud by making a commitment to improving the overall health of their community. To start tackling this goal, Witham is providing monthly health screenings, seminars and events; each month focusing on a different health related topic. And, then, they handed the reins to us — looking to Ten Adams to spread the word + share the wellness love. We came back with a fun branded look to use for any + all wellness-related messages throughout the year. That’s where our “Well Hello” came in. “Well Hello” is a symbol — a signal to consumers to keep their eyes + ears open for a wellness opportunity from Witham. We used Witham’s signature bright colors — healthy, lively + full of energy. Print ads were designed to include a simple monthly header, demonstrating the consistency + frequency of the messaging (and the depth of Witham’s commitment). We also used Witham’s hallmark blue block from their logo to promote “Stay Well” — another visual cue to a Witham wellness message. The wellness messaging kicked off with a simple brand ad that shared Witham’s commitment to keeping the community well, introducing just what it means to get a “Well Hello” from Witham. It was quickly followed up by the first screening event ad for January followed by February. We’re moving into March + April’s messaging, ready to start bringing this feel-good initiative to life!

Ring in the New Year — Ten Adams Style

While most New Year’s resolutions revolve around diets and exercise, Ten Adams has kept its goals for the upcoming year on the less conventional side. And to shake things up even more, the creative team here at Ten Adams has been hustling and bustling to put together a fun video showcasing these goals.     Ten Adams has also made a resolution to help those in need. So, this holiday season, Ten Adams is taking a moment to recognize our blessings and support an initiative that has been near and dear to the hearts of the Ten Adams family — Lifesong for Orphans' — Both Hands initiative. This initiative helps families adopting orphans internationally with the incredible expense of the adoption process — while, simultaneously, serving widows through home improvement projects. With over 163 million orphans in the world today, we encourage everyone to donate to this cause, helping to put children back into families and on the road to success and recovery. To contribute to Both Hands Foundation, please visit www.bothhandsfoundation.org. We wish everyone a wonderful holiday season and all the best in 2013!