Hospital Marketing Journal

The Ten Adams Wellness Plan

Workplace wellness is key to the future of healthcare. That’s why we decided to make wellness a priority at Ten Adams. We believe wellness is more than eating right and exercising regularly. We find it equally healthy to let loose and have some fun: MadMen Mondays: Our preoccupation with this TV series could be bordering on the unhealthy, but we believe taking a lunch hour once a week to remind us how to avoid being a ‘diva’ aka ‘Pete Campbell circa Mad Men Season 1’ keeps us grounded. Monday Morning Breakfast: Every Monday morning we start the week off with a nutritious breakfast provided by one of our own. These breakfasts have involved a donut or two on occasion, but more often than not, fruit is available. Birthday Lunches: Every month, we gather together to celebrate birthdays. Our most recent excursion was to Café Arazu in Newburgh, IN, for henna tattoos and fresh Mediterranean cuisine! Massage and Reflexology: Now that’s what we call a fringe benefit! Massages and reflexology available to all staff every other week with Ten Adams footing half the bill. Creative Workshops: In March, we all attended two Creative Workshops. Together we explored the seven characteristics of monster advertising ideas, made play-doh mouse traps and created imaginary tree houses—all in a hard day’s work! Lunch & Learns: At our most recent Lunch & Learn, a CNHP spoke to us about “You are what your body can do with what you eat.” Let’s just say most of us weren’t hungry for lunch after that! Some Healthy Competition: Our recent Brain Games Office Olympics and our yearly NCAA Basketball Pool keep things interesting around here because “if you’re not first, you’re last!”   Individuals at Ten Adams also like to take wellness into their own hands. Ellen is a Marathon Maniac. Scott, Kathy and Bill are avid bikers. Sarah is currently training for Tough Mudder. And, Kris’ idea of wellness is Skinny Girl Margarita & Spanx. Click here to see how the rest of us stay healthy  Remaining healthy, fit and anxiety-free can be quite a challenge during the work week. At Ten Adams we believe if you take the time to enjoy yourself, your coworkers and what you do, everything else can fall into place. Let us know how your company approaches employee wellness by leaving a comment below.

Addy Awards. MadMen Style.

Just as the Superbowl brings awareness to the best in advertising every year, so does the American Advertising Federation’s ADDY Awards — an evening honoring the top talent in the Tri-State advertising circuit. Ten Adams was honored with twenty Addy Awards for hospital advertising campaigns for St. Mary’s Health System, Trover Health System, The Christ Hospital, and St. Margaret Mercy Healthcare Centers. The event, held on February 11, featured a throwback to the 1960s advertising reign, made popular by the AMC television series, Mad Men. From skinny ties, to wiggle skirts, and evening gloves, the Ten Adams team and other Advertising Professionals sported their retro best that would make you feel like you were walking down mid- 20th century Madison Avenue. The AAF’s annual Addy Awards recognizes the best and brightest advertising representative of true creative excellence from media and companies of all types, sizes and locations through the organization’s 200 member advertising clubs and 15 districts. For the local Evansville round of the AAF’s Addy Awards, Ten Adams was honored with the Best of Show for St. Mary’s Health System’s “Women’s” campaign and two Judge’s Choice Awards.  Ten Adams was also awarded Gold Addys in Newspaper Campaign, color; Mixed-Media, Local Consumer; TV Campaign categories (4); Interactive Media Online Campaign, and Advertising Industry Self-Promotion, Invitation. Ten Adams was honored with Silver Addys in Newspaper, Fractional Page Color (3); Television, Local TV; Mixed-Media, Local Consumer; Interactive Media Online Campaign; and, two Bronze Addys for a grand total of twenty Addys. Thank you to our clients for allowing us to create exceptional work!