Here’s to health (and wealth) in 2013! One of our special long-term clients — Witham Health Services — made us proud by making a commitment to improving the overall health of their community. To start tackling this goal, Witham is providing monthly health screenings, seminars and events; each month focusing on a different health related topic.
And, then, they handed the reins to us — looking to Ten Adams to spread the word + share the wellness love. We came back with a fun branded look to use for any + all wellness-related messages throughout the year. That’s where our “Well Hello” came in.
“Well Hello” is a symbol — a signal to consumers to keep their eyes + ears open for a wellness opportunity from Witham. We used Witham’s signature bright colors — healthy, lively + full of energy. Print ads were designed to include a simple monthly header, demonstrating the consistency + frequency of the messaging (and the depth of Witham’s commitment). We also used Witham’s hallmark blue block from their logo to promote “Stay Well” — another visual cue to a Witham wellness message.
Anyone working in the healthcare industry
knows a new era is upon us.
As the industry evolves, Ten Adams has evolved right with it. To serve the changing needs of our clients, we have expanded our business model, incorporating operational refinement as an element of our integrated service offering.
Here’s what that looks like — the primary elements that build the Ten Adams service portfolio:
Marketing, advertising + communications continue to serve at the core of our business--the foundation of our work over the past 25 years. But, without a solid strategy, even the most dynamic marketing will fail to deliver maximum results. Marketing programs MUST drive business outcomes. We understand + appreciate the importance of service line + operational strategy as elements of an integrated solution that delivers maximum results for our hospital clients.
We also understand that, at the end of the day, healthcare is a people business.
The importance of ensuring a relationship between a hospital’s brand + its culture can’t be overlooked. The people who deliver the care hold the power to make or break the brand — a fact which became very clear to us seven years ago when we expanded our business model to help hospitals bring their brand positioning to life within their culture, each and every day.
Our newest point of emphasis — helping to ensure operating effectiveness — is a natural next step in our own evolution and one that is vital to our clients. Never has there been a more important time for hospitals to deliver at the highest level of operational effectiveness. This requires a delicate balancing act. Our experience helps reveal significant, practical opportunities to improve the efficiency of the organization specifically through frontline managers and employees — without compromising quality of care. We have expanded our team to include professionals with LEAN-certification and administrative, clinical + financial expertise to assist hospitals in optimizing operating results, while maintaining that crucial balance.
Simply put, the integration of strategy, marketing, culture + operations has a direct impact on business performance + results. It strengthens competitive positioning + improves market leverage. And at Ten Adams, we’ve built our business model to create the strongest + most distinctive healthcare brand experience possible. A powerful brand experience is critical as we prepare healthcare organizations to lead the industry's transition from volume-driven to a value-focused model of improving health. Ten Adams invites you to be one of those leaders, as we take on the new era of healthcare together.
Workplace wellness is key to the future of healthcare. That’s why we decided to make wellness a priority at Ten Adams.
We believe wellness is more than eating right and exercising regularly. We find it equally healthy to let loose and have some fun:
Individuals at Ten Adams also like to take wellness into their own hands.
Remaining healthy, fit and anxiety-free can be quite a challenge during the work week. At Ten Adams we believe if you take the time to enjoy yourself, your coworkers and what you do, everything else can fall into place.
Let us know how your company approaches employee wellness by leaving a comment below.
Due to our work schedule, we couldn’t make it to London for the Olympic Games, so the Ten Adams office was converted for a few hours last Thursday into an Olympic ground.
You might say that office Olympics are much more carefree and considerably less competitive than the real Olympics, but the competition at the Brain Games was stiff this year. (Trash talk was accepted and even encouraged!) However, even with all of the excitement and competitiveness going on, pre-games training was not required—just a good attitude and a good sense of humor.
At the opening ceremony for Ten Adams’ first ever office Olympics, representatives of the two sides of the brain proceeded through the event grounds (a parking lot/our backyard) in colorful uniforms (t-shirts) to boost excitement for the contests that followed. Two teams, the Right Brains (Orange) and the Left Brains (Blue) participated in the following games:
Bat Spin Relay Race – The Right Brains and Left Brains spun around in circles with their foreheads (and festive brain caps) touching the end of a bat before taking off on a dizzying and potentially dangerous run down to the other end of the yard. Even though the Orange Team got points for style (Debbie, the team captain, took one for the team and nose-dived into the ground), the Blue Team was the first to cross the finish line, leaving them victorious.
The Brain Race– Lauren from the Orange Team and Kathy from the Blue Team wound up their walking toy brains fast and furiously for a mad dash from one end of the conference table to another, but the brains themselves were not so fast (much slower than our Ten Adams healthcare masterminds!). Again, the Blue Team was triumphant, even though there was some questionable activity from the Blue Team’s participants (Nancy!).
The Brain Toss – Our last, and perhaps most grueling event was the Brain Toss. Members of the two teams dueled against one another to throw our Ten Adams splatter brains hoping to hit the bullseye. Unfortunately, due to the stickiness of the brains most didn’t even hit the wall, much less the target. A few made it down to the second floor, and a couple more stuck to the ceiling (something that has become an increasingly regular occurrence around here). Kris’ catlike reflexes allowed her to actually catch a brain, winning style points for the Orange Team, who came out on top for this event.
How does your company reenergize and build stronger staff relationships? Let us know by leaving a comment below.
by Kris Laufer
In speaking to Inc. Magazine, Steve Jobs once said, “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This is exactly why adaptability is such an important trait in the workplace. Everything that surrounds us is constantly changing, and it’s critical that we have the skills necessary to adapt to those changes.
Adaptability means being willing and able to function in circumstances that are new or unexpected. As your business continues to grow and evolve, your team will face new hurdles and challenges. So inspiring your staff to become more adaptable is more critical than ever.
One key thing Steve Jobs taught us is this: If we embrace change, we’ll give birth to creativity and new innovation. However with uncertainty and sometimes frightening changes taking place every day – such as the economy – it can be extremely challenging to embrace change. But adaptability can often turn these hard times into rewarding opportunities.
I believe that we all have a natural ability to be creative and innovate. While we may not be the inventors of the next-generation iPhone, we can make a positive difference in the world – in both large and small ways.In what ways can you or your team be more adaptable?