Hospital Marketing Journal: New CEO = Marketing Turmoil

August 10, 2006

New CEO = Marketing Turmoil

Four tips to keep marketing strategy on track when your hospital is facing a leadership change. Helpful hints courtesy of HealthLeaders contributor Anthony Cirillo.

It’s not just the marketer who is nervous in this scenario; a new CEO is confronted with a myriad of problems (and opportunities) upon arrival. Marketing is not always at the top of the list, yet it might be the most critical initiative to tackle.

Aug 10, 2006 7:36:07 PM | Marketing

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