Witham Health Services is a small boutique hospital competing in the great big Indianapolis market. But being small doesn’t matter to this little hospital that could. Because Witham is proud to offer patients the best of both worlds — personalized attention (small hospital style) and great big medicine, which includes full-service orthopaedics at Witham Orthopaedic Associates. We were charged with promoting their trademark combination of comprehensive orthopaedic care with personalized attention. So we created a testimonial campaign unlike most testimonial campaigns you’ve seen — full of life, energy + personality. The campaign included print, outdoor, online video and a fun + lively TV spot that combines stop-motion photography with fresh animation — fitting right in with Witham’s signature boutique style. Hope you have fun checking it out — because we sure had a blast putting it all together.
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Hey - I love this campaign! Patients and docs are great!
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