Anyone working in the healthcare industry
knows a new era is upon us.
The challenges we're facing today revolve around critical decisions related to
new mandates + how they’re (truly) going to affect how we promote health +
deliver services. Effectively. Responsibly.
As the industry evolves, Ten Adams has
evolved right with it. To serve the changing needs of our clients, we have expanded
our business model, incorporating operational refinement as an element of our
integrated service offering.
Here’s what that looks like — the primary
elements that build the Ten Adams service portfolio:

Marketing, advertising + communications
continue to serve at the core of our business--the foundation of our work over
the past 25 years. But, without a solid strategy, even the most dynamic marketing
will fail to deliver maximum results. Marketing programs MUST drive business
outcomes. We understand + appreciate the importance of service line + operational
strategy as elements of an integrated solution that delivers maximum results
for our hospital clients.
We also understand that, at the end of the
day, healthcare is a people business.
The importance of ensuring a relationship between a hospital’s brand + its
culture can’t be overlooked. The people who deliver the care hold the power to
make or break the brand — a fact which became very clear to us seven years ago
when we expanded our business model to help hospitals bring their brand
positioning to life within their culture, each and every day.
Our newest point of emphasis — helping to ensure
operating effectiveness — is a natural next step in our own evolution and one
that is vital to our clients. Never has there been a more important time for
hospitals to deliver at the highest level of operational effectiveness. This
requires a delicate balancing act. Our experience helps reveal significant,
practical opportunities to improve the efficiency of the organization
specifically through frontline managers and employees — without compromising
quality of care. We have expanded our team to include professionals with
LEAN-certification and administrative, clinical + financial expertise to assist
hospitals in optimizing operating results, while maintaining that crucial
balance.
Simply put, the integration of strategy,
marketing, culture + operations has a direct impact on business performance + results.
It strengthens competitive positioning + improves market leverage. And at Ten
Adams, we’ve built our business model to create the strongest + most
distinctive healthcare brand experience possible. A powerful brand experience is critical as
we prepare healthcare organizations to lead the industry's transition from
volume-driven to a value-focused model of improving health. Ten Adams invites
you to be one of those leaders, as we take on the new era of healthcare
together.
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