Hospital Marketing Journal

Anatomy of a Photoshoot (Part Deux)

As we gear up to launch our new campaign for Riverside Medical Group next month, we thought we’d offer another behind-the-scenes peek at a Ten Adams photoshoot…and, of course, lessons learned along the way.     LESSON #1 — Doctors are different from you and I. (In this case, MUCH better dancers.) WHICH LEADS TO LESSON #2 — Music makes every job better. LESSON #3 — An unused wheelchair makes for a perfect camera dolly. LESSON #4 — It’s okay if your photographer looks like Andre Agassi. (As long as he doesn’t act like John McEnroe). LESSON #5 — Hospitals are home to many Instagram-able distractions. Oooh, shiny… LESSON #6 — Messages from home can make the long trips more bearable. LESSON #7 — Professional lighting brings out the poser in all of us. LESSON #8 — Healthcare marketing requires more heavy lifting than you might imagine. LESSON #9 — Anything can be fixed with duct tape. LESSON #10 — Sometimes doctors need a little TLC, too. LESSON #11 — A weeklong shoot means you should plan to leave with more than you arrived with. LESSON #12 — And, if you didn’t plan for that, see lesson #9 — duct tape. LESSON #13 — A good team moves in synchronicity at all times. LESSON #14 — And a good client knows how to make the job fun. LESSON #15 — Dinner on a photoshoot is not always fancy. LESSON #16 — You should always have several wardrobe options ready to go during a shoot. LESSON #17 — If you try to take pictures of your shoes on set, you’re probably gonna get busted. LESSON #18 — Sometimes everyone really is kung foo fighting. LESSON #19 — Life on the road is better with good folks by your side.

The Power of Believing

by Scott Mosley I recently had the privilege of accompanying Jon Headlee to the 4th Annual Becker’s Hospital Review Meeting in Chicago. I got to see a few old friends and left the three-day meeting with some strong impressions reinforced. I was reminded that Lou Holtz is every bit as entertaining of a speaker as he was when I had occasion to hear him during our mutual time in Arkansas. His Friday morning keynote message was simple and on-point. Attitude trumps talent in the game of life. Holtz – a master of motivation – should know. In his address, Holtz mentioned the 1978 Orange Bowl at which the Arkansas Razorbacks entered as overwhelming underdogs to the #2 ranked Oklahoma Sooners, coached by Barry Switzer – a Crossett, Arkansas boy. As an Arkansas native, myself, I remember the game well. The Sooners had a national title in their grasp and were 24-point favorites since just prior to the game Holtz had to suspend three star players for team rule violations. Among them was Ben Cowins, the Razorback’s much-heralded star running back. Arkansas was given little chance of victory. Although the suspended players and fans protested, Holtz refused to back down and the suspensions stood. The #1 Texas Longhorns had lost earlier on New Year’s Day, and everyone knew for certain that Oklahoma would leave the game as national champions. Everyone but Holtz, that is, and a second string running back by the name of Roland Sales. Sales was handed the unenviable and overwhelming assignment of filling in for the suspended Cowins. Well, the outcome is history. Roland Sales caught four passes for 52 yards and two touchdowns and carried the ball 22 times for 205 yards, more than half his total for the entire preceding season. His performance set an Orange Bowl record that stood for 20 years until Ahman Green carried for 206 yards in 1998. Under Holtz’ leadership, Arkansas defeated Oklahoma 31-6 in one of the best ballgames I’ve ever seen. Arkansas finished #3 that year, behind Notre Dame and Alabama. But, I don’t think Holtz saw it that way. Arkansas outplayed Oklahoma in one of the most unlikely exhibitions of attitude and spirit I ever hope to see. Yes, it’s only football. But I think it’s impossible not to draw some parallels. It’s good for us to be reminded of the true power in leadership, teamwork and motivation. Holtz would call it the “power of believing.” Whatever you call it, it’s a vital ingredient in healthcare’s recipe for success. To view the Keynote presentation Winning Every Day: A Game Plan For Success by Coach Lou Holtz, click here.

HEALTHCARE REFORM WEBINAR: 5/21 AT 1PM EST

If healthcare's "shifting value proposition" has you wondering, "What lies ahead?", then you're like most healthcare marketers today. As healthcare organizations develop new systems of care to improve health at a lower cost, the marketer's role is being reevaluated. Healthcare marketers are being challenged to think + perform at new levels to prove their value + ensure their place at the strategy table. In this 30-minute FREE webinar, Ten Adams considers these challenges — and how healthcare marketers can emerge stronger than before during healthcare reform. FEATURED SPEAKER: Scott Mosley Vice President of Strategy Ten Adams Scott has over 25 years of experience in healthcare marketing, having served as Vice President of Planning, Marketing and Communications with two major health systems before leading client strategy development at Ten Adams. In his current role, he provides strategic marketing counsel to healthcare clients, applying his experience, judgment and intuitive sense of the industry in helping Ten Adams deliver smart solutions tailored to the specific objectives of its clients. Don't miss this opportunity to discover how healthcare's changing landscape presents new challenges + opportunities for marketing leaders. Hold your spot today! Space is limited.

Ten Adams Family Fun Day

Making time for family + friends plays a huge role in anyone’s happiness, but as we all know, striking the balance between work + play can be extra challenging in the modern day workplace. So, Ten Adams decided to host an event — a family fun day — to help us all relax + have some fun together. As you might imagine, children of all ages were involved. So we were faced with the task of entertaining both for the young + young-at-heart. And, we were lucky enough to discover that the Koch Family Children’s Museum of Evansville (cMoe) was just the fit for that! cMoe offers galleries + dynamic exhibits, all designed to spark the curious minds + imaginations of children and their families. With its colorful + unique interior, it offered Ten Adams the perfect backdrop for our Family Fun Day event. The event was a great success, with many fun-filled + action-packed events for all to enjoy. For the youngest, we had coloring, crafts + games. And if that didn’t do the trick, then chasing one another around the large camp room did. The activities were a huge hit, providing plenty of amusement while a corn hole tournament and brain toss kept everyone else entertained. After all of the fun, we were able to roam the museum + explore the exhibits with our families. Ten Adams saw this event as an opportunity to unify not just those who make up the Ten Adams family, but also our support team at home, because we know, our best work starts there. How does your company encourage a work/life balance?

Ring in the New Year — Ten Adams Style

While most New Year’s resolutions revolve around diets and exercise, Ten Adams has kept its goals for the upcoming year on the less conventional side. And to shake things up even more, the creative team here at Ten Adams has been hustling and bustling to put together a fun video showcasing these goals.     Ten Adams has also made a resolution to help those in need. So, this holiday season, Ten Adams is taking a moment to recognize our blessings and support an initiative that has been near and dear to the hearts of the Ten Adams family — Lifesong for Orphans' — Both Hands initiative. This initiative helps families adopting orphans internationally with the incredible expense of the adoption process — while, simultaneously, serving widows through home improvement projects. With over 163 million orphans in the world today, we encourage everyone to donate to this cause, helping to put children back into families and on the road to success and recovery. To contribute to Both Hands Foundation, please visit www.bothhandsfoundation.org. We wish everyone a wonderful holiday season and all the best in 2013!