While most New Year’s resolutions revolve around diets and exercise, Ten Adams has kept its goals for the upcoming year on the less conventional side. And to shake things up even more, the creative team here at Ten Adams has been hustling and bustling to put together a fun video showcasing these goals.
Ten Adams has also made a resolution to help those in need. So, this holiday season, Ten Adams is taking a moment to recognize our blessings and support an initiative that has been near and dear to the hearts of the Ten Adams family — Lifesong for Orphans' — Both Hands initiative. This initiative helps families adopting orphans internationally with the incredible expense of the adoption process — while, simultaneously, serving widows through home improvement projects. With over 163 million orphans in the world today, we encourage everyone to donate to this cause, helping to put children back into families and on the road to success and recovery. To contribute to Both Hands Foundation, please visit www.bothhandsfoundation.org. We wish everyone a wonderful holiday season and all the best in 2013! |
Anyone working in the healthcare industry
knows a new era is upon us. As the industry evolves, Ten Adams has evolved right with it. To serve the changing needs of our clients, we have expanded our business model, incorporating operational refinement as an element of our integrated service offering. Here’s what that looks like — the primary elements that build the Ten Adams service portfolio: Marketing, advertising + communications continue to serve at the core of our business--the foundation of our work over the past 25 years. But, without a solid strategy, even the most dynamic marketing will fail to deliver maximum results. Marketing programs MUST drive business outcomes. We understand + appreciate the importance of service line + operational strategy as elements of an integrated solution that delivers maximum results for our hospital clients. We also understand that, at the end of the day, healthcare is a people business. The importance of ensuring a relationship between a hospital’s brand + its culture can’t be overlooked. The people who deliver the care hold the power to make or break the brand — a fact which became very clear to us seven years ago when we expanded our business model to help hospitals bring their brand positioning to life within their culture, each and every day. Our newest point of emphasis — helping to ensure operating effectiveness — is a natural next step in our own evolution and one that is vital to our clients. Never has there been a more important time for hospitals to deliver at the highest level of operational effectiveness. This requires a delicate balancing act. Our experience helps reveal significant, practical opportunities to improve the efficiency of the organization specifically through frontline managers and employees — without compromising quality of care. We have expanded our team to include professionals with LEAN-certification and administrative, clinical + financial expertise to assist hospitals in optimizing operating results, while maintaining that crucial balance. Simply put, the integration of strategy, marketing, culture + operations has a direct impact on business performance + results. It strengthens competitive positioning + improves market leverage. And at Ten Adams, we’ve built our business model to create the strongest + most distinctive healthcare brand experience possible. A powerful brand experience is critical as we prepare healthcare organizations to lead the industry's transition from volume-driven to a value-focused model of improving health. Ten Adams invites you to be one of those leaders, as we take on the new era of healthcare together. |
Healthcare advertising does not have to be bland or undifferentiated. It does not have to translate to pictures of sick people, equipment or doctors. We’ve all been there… “Where’s the photo of the equipment?” …on and on and on. Sound familiar? If so, you may be in need of some serious help! If not, what we have found at Ten Adams is that a lot of healthcare advertising isn’t necessarily bad. It just does not stand out, causing consumers to pass over it. So, how do we stand out in a sea of sameness? Join Ten Adams for an hour long webinar on December 13th FEATURED SPEAKER: |
There are close to 147 million orphans in the world. Welcome Bag Photos After incredible delays with paperwork and a great deal of upheaval in Ethiopia and in our agency, we boarded a plane to Addis Ababa in January 2012 to go to court and legally adopt our daughters and son. It is impossible to describe what it is like to have little arms flung around your neck, though they don't even know really if you are worthy of their trust and their love. How can you explain what it means to be called "daddy" within a week by a child who has lost everything, but holds enough hope and strength to risk having a "daddy" again? Our visit was only two weeks long, and it held excruciating complications in our court processes, but it cemented our family and left us in awe. Then the hardest part of all — we had to say goodbye. And so in September 2012, 21 months after we began the process, we once again landed in Addis Ababa, Ethiopia, and snatched our children up into our arms. We would never have to leave them behind again. We struggled through a week in a local guest house where we tried to get to know each other and initiate a parent-child relationship. We picked lice, ate traditional food, shopped for spices and traditional clothes and other Ethiopian memoirs, said goodbyes, took care of official business and came home. The flight from Addis to DC is a grueling 17.5 hours, but when we landed in Indianapolis to be greeted by family and friends who had longed for this day with us, JOY and relief marked the day.
|
Recent Comments